It is currently popular to lie. It is also popular to be fake. Fake face, fake body, fake credentials, and so on. Sales have become an exercise in faking a positive to create a sale. With millions of products available, there is little in the way of a policing agency for this problem.
There are also fake writers, those who use AI to write ebooks about nothing for the sake of marketing it, generating clicks, and getting page reads on Kindle.
And so I share with you what I found on a neighborhood walk on a day where the temps reached 108º. Fake cheese.
Well, actually, it is American sliced cheese, a popular product used for sandwiches. But is it cheese? And why doesn’t it melt?
Had you spent money on real cheese slices they might well have melted, however these products from discount brands are chemically different. Some even state “this product will not melt.” And, they contain hydrogenated oil, some milk fat, food color, artificial flavors, and a bunch of conditioners/preservatives.
Ingredients: Cultured Milk, Water, Cream, Whey, Sodium Citrate, Milk Protein Concentrate, Modified Food Starch, Whey Protein Concentrate Calcium Phosphate, Salt, Sorbic Acid (Preservative), Sodium Phosphate, Citric Acid, Apo Carotenal And Beta Carotene (Color), Lactic Acid. Enzymes, Vitamin D3.
And we wonder why our population is not healthy. Perhaps a Veggie/Meatless Burger might help that.
Ingredients: water, pea protein, expeller-pressed canola oil, refined coconut oil, rice protein, natural flavors, cocoa butter, mung bean protein, methylcellulose, potato starch, apple extract, pomegranate extract, salt, potassium chloride, vinegar, lemon juice concentrate, sunflower.
And Pea Protein is in everything now. Health?
However, consuming protein in high amounts could cause several pea protein side effects. In fact, research indicates that overdoing it on the protein could cause issues like weight gain, bone loss, kidney issues and impaired liver function.
By definition (using the common NOVA classification), any food product with industrial ingredients is ultra-processed. If your veggie burger is made of soy protein or pea protein, your lunch is ultra-processed.
Everything we had been told was healthy is now not healthy at all. Perhaps the funding from Pharma that also owns the media and the government controls —have you seen the official food pyramid lately—explains why the information is as fake as the products themselves.
So how does this tie to writing, you ask? The answer is that as writers we have to offer a genuine experience, not some drivel that sounded good when you told a buddy over a beer. Well-written, and interesting enough to compel the reader to turn the page. Not a cheat. And that takes effort and time and care. Read about fake books HERE.
PS: Three days later the cheese was still there, although somewhat baked. Not melted.
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